by Narmeen Iqbal & Robyn Hatcher
According to Dictionary.com, an analogy is: “a form of reasoning in which one thing is inferred to be similar to another thing in a certain respect, on the basis of the known similarity between the things in other respects”.
According to Robyn Hatcher, Owner CEO of Speaketc, “Analogies are your best friend” especially when giving presentations and in communicating with people. Analogies help listeners grasp the concept or an idea much easier. It also helps listeners mentally visualize the connection between one form of reasoning by interpreting it through another form of reasoning resulting in a lucid understanding.
Here is an excellent example of the use of analogy by a MarketingProfessor at Indian Institute of Management (IIM). I compares marketing concepts to meeting a gorgeous girl at a party. Like many effective analogies, this analogy uses a touch of humor. It definitely made me laugh!